The Empathy Effect
branding and typography | 2018
The Empathy Effect is a theoretical theme for the AWP Conference and Book Fair. For this project I created an identity system and a set of deliverable for the conference. The theme of The Empathy Effect was inspired by research showing that, addressing climate change from a point of empathy, as opposed to fear, results in higher rates of activism.
Main poster for the conference
Program
Program
Badge
Water Bottle